AI Content audit tool

AI-driven content audit service

Designed to help you understand the true state of your digital estate, Threekey's AI tool analyses thousands of pages, including those hidden inside JavaScript modules, accordions, tabs and late-loaded CMS components.

It provides a complete, actionable assessment of content quality, clarity, structure, metadata, accessibility and governance alignment - specifically designed for organisations where traditional crawling and audit tools fail and where manual reviews are no longer sustainable.

The challenge for large organisations

Maintaining clarity, accuracy and consistency of content across large, distributed websites is an exceptionally difficult challenge. With multiple stakeholders, teams face increasing pressure to keep thousands of pages updated and relevant to users, yet manual checks are time-consuming, fragmented and often impossible to keep up with.

As a result, content issues quickly accumulate:

• Outdated or incomplete material

• Inconsistent course information

• Duplicated content across faculties or folders

• Missing metadata

• Broken links or inaccessible components

• JavaScript-rendered sections that go unreviewed

• Governance and ownership gaps

Without a scalable auditing method, these problems quietly undermine discoverability, user journeys, accessibility and the overall credibility of the institution.

Introducing Our AI content service

Our AI tool provides accurate and comprehensive content audits across any section of your website or your entire digital estate.

It builds a machine-readable index of all content, including elements that traditional crawlers overlook, and identifies the issues that matter most to support your business.

The AI tool identifies:

• Outdated or inconsistent content

• Duplication across faculties, pages or pathways

• Missing or unclear content

• Structural or semantic issues

• Broken links and technical flags

• Accessibility and metadata gaps

• Tone-of-voice inconsistencies

• Governance or ownership misalignment

• Issues hidden inside JS-rendered components (tabs, accordions, multi-year modules)

Reports outputs include:

• A full, detailed dataset export (Excel)

• A high-level stakeholder summary

• Clearly identified and actionable priorities

• Workflow-ready integration export to Jira, ClickUp or Trello to manage implementation and updates.

What you get

A clear, actionable understanding of your website’s content quality, structure and visibility, all delivered in a format that teams can use immediately.

1. Complete dataset of issues: A filterable spreadsheet showing every issue with severity, category, extracted text and recommended fix, mapped to the correct faculty or owner.

2. Executive summary for senior teams: A concise overview highlighting the scale of issues, key themes, high-impact recommendations and governance considerations.

3. Insight beyond standard crawlers: Identification of content hidden in JavaScript components, outdated or duplicated material, missing metadata, accessibility gaps and structural problems across your entire digital estate.

4. Workflow-ready outputs: Issues exported directly into Jira, ClickUp or Trello as a prioritised backlog, ready for immediate action by distributed teams.

5. Website section breakdowns: Clear ownership mapping so each team knows what requires attention and where improvements will have the greatest impact.

6. Optional ongoing monitoring: Monthly or quarterly re-audits to track improvements, prevent regressions and strengthen long-term governance.

Our approach

A clear, four-step approach that turns complex website audits into practical, prioritised actions your teams can follow.

1. Identify the scale of the issue: We audit your chosen section or entire site, including complex JavaScript-rendered content, to reveal the true distribution of outdated, duplicated or unclear material.

2. Highlight the most valuable improvements: Findings are prioritised to show which changes will deliver the greatest impact on clarity, SEO, accessibility and user journeys.

3. Provide a practical plan of action: You receive clear recommendations, owner-aligned tasks and workflow-ready outputs that can be pushed directly into Jira, ClickUp or Trello.

4. Support continuous improvement: Optional monthly or quarterly re-audits help track progress, reinforce governance and maintain consistent quality across teams and faculties.