Content

Threekey helps clients to build a content strategy from first principles

We begin with the objectives they aim to achieve, and the audience they aim to reach.

We then collaborate closely to deliver this content - using a flexible, consultative approach to ensure that the content generated is tailored specifically to the client's brand. Threekey’s content development process is focussed on meeting the needs of the target audience, ensuring that it is relevant and compelling.

We work with clients to craft new content or even to re-purpose existing content. Social media and websites now act as the point of initial user research. Both are fundamental distribution methods for delivering content and it has never been more important to ensure that this conveys the message effectively.

Whether you are refreshing or creating a new website, it’s important to take as much time to design the content around user requirements, as you do around visual design interaction. But, too often, content gets overlooked.

Threekey can help organisations plan content which goes beyond creating a content factory of news and press releases and creates a coherent range of content which gives your users what they need to understand your organisation and access your services.

Our flexible content service

Threekey have a high degree of expertise and experience in copywriting. We can take all of the responsibility for delivery and development ourselves, or work as part of an existing client team to augment their internal resources.

Chose from our portfolio of services, including;

• Content strategy development and content delivery planning
• Content generation (including editorial, graphical, video and animation)
• Measurement of success (always using metrics which pertain directly to a client’s stated objectives)
• Innovative consultative and collaborative approach to delivery