Bluestone
Threekey has worked alongside Bluestone since 2022 across a range of digital content — even while the company underwent a complete rebrand and website redesign. Bluestone provides affordable finance, helping organisations get exactly what they need to succeed. The digital marketing support Threekey provides helps promote this across social media and website, focusing simultaneously on strategy and content creation.
spreading christmas cheer through VIDEO
To spread the Christmas spirit among colleagues and clients, Bluestone wanted to share a short (sub-30 seconds) video with a festive feel — wishing everyone a merry Christmas.
Following initial planning meetings, Threekey and Bluestone decided the best course of action was to produce an animated video, which could be created remotely (avoiding additional spend at the year’s end, and the need for Bluestone staff to leave the office for a video shoot while they were crossing off final deliverables).
Using a combination of Adobe After Effects, Photoshop and Canva, together with stock elements, Threekey created this video — playable at the side of this text.
The blue snowflake reflects the colour of the brand. It transforms into a pulse of light that spreads sparkles up the Christmas tree, before morphing into their gemstone logo as the treetopper ornament. It then lifts into the night’s sky, vanishing into more sparkles that reveal their chosen festive message — ‘Merry Christmas from Bluestone’.
Building a social media presence
To help Bluestone promote their services, Threekey created a group of social media image templates — to be easily adapted and updated depending on the business vertical in focus.
To align with this work, Threekey has also provided copywriting and social media strategy services to help Bluestone reach their target audience with content that converts.