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The Threekey Blog

News, insights and inspiration, a gift from us to you

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How to drive traffic through referrals

Referrals function to drive organic traffic without you having to rank highly on Google’s SERP. They also help your business to discover new traffic sources and improve your personal brand.

Subtle selling

Nobody likes being sold to. For both consumers and businesses, a sales call or promotion may be badly timed and unwarranted, creating an obstacle rather than a sales opportunity.

Feeding the beast: 13 tips for creating regular social media content

Starting a social media channel for your brand is easy. And in the first few heady hours after doing so, you might even find yourself brimming with ideas for posts and filled with excitement about the possibilities.

How loyal are your customers?

Are you looking for ideas to increase the flow of new customers? Perhaps you’re also aiming to reduce the churn of existing customers to competitors?

Can author websites compete online with Amazon?

Launching with a direct focus on books in 1994, Amazon pushed rapidly to gain market share. With huge choice, rapid distribution and low costs, they turned the traditional publishing industry upside down.

Do you need a strategy for social media customer service?

The short answer? Yes. The slightly longer answer? More than ever, customers expect robust customer service via social media, and the best way to ensure you’re delivering it is to create and follow a clear plan for it.

5 considerations to create compelling video content

To maximise your chances of hitting the mark, and getting hits on your video, we have compiled 5 top tips for creating compelling video content – from pre-production to online distribution.

The ultimate 2018 guide to getting views on content (part 1)

You poured your heart and soul into a 1500 word diatribe on the relative benefits of one product versus another the week before, and now you’re eagerly logging into Google Analytics, expecting to see a torrent of new visitors.

The ultimate 2018 guide to getting views on content (part 2)

Our Ultimate 2018 Guide to driving traffic to your blog posts, videos, infographics and more.

The ultimate 2018 guide to getting views on content (part 3)

Our Ultimate 2018 Guide to driving traffic to your blog posts, videos, infographics and more.

Content Design & Implementation

Using analytics & resesarch, content design ensures that your content meets users needs.

Start Storyboarding Successfully

The magic five P’s of success are repeated as follows: Proper planning prevents poor performance.

Professional advisors asked us: how can I reach customers and prospects post-COVID?

It’s a received wisdom that the COVID-19 pandemic will have many impacts most of which have not even begun to emerge.

We’re Taking This To The Top – The Essential SEO Checklist

We’ve assembled our 15 best-practice guidelines for optimising your content to get the best results on Google, separated into 4 key categories.

Commercial Insurance Sales and Social Media

What?!*! Why do so few commercial insurance brokers effectively use social media to increase sales?

9 best practice tips for PPC copywriting

Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3 paid ads on the search results page.

PPC: How to make best use of Ad Extensions space

Ad extensions are extra information that is shown below your ad copy. They allow you to take over more online real estate and they help to boost your ad’s rank on the search engine results page.

What Makes a Good Advisor?

(and how the pandemic has changed the answer)

Use animation to boost brand engagement

‘Seeing comes before words. The child looks and recognises before it can speak’, comments John Berger in the opening of his book Ways of Seeing.

Digital - A Sensible Guide for Wealth Managers

The use and importance of digital marketing for Wealth Managers has for years been one of those subjects that floats around the senior team’s agenda without really landing. As such most organisations have done something digitally (website as a minimum) and flirt with digital channels as time allows.

Professional Advisers Post Covid Marketing Planning Survey

During the first Covid-19 UK lockdown, Threekey undertook a qualitative survey of a broad range of professional advice firms on their post-Covid plans for marketing and business development.

Retail digital showcasing

Selling prestige services and products to discerning clients needs careful consideration.

Insurance Brokers and Social Marketing

Insurance broker usage of social marketing has significantly increased over the past year – the Covid effect maybe?

11 things that will change content marketing in the next 11 months

An overview of our predictions for 2018

Keep it simple, stupid: how to make sure your brand's voice is understood

Most professional jobs are primarily about communication. Email, instant message or face-to-face, most of us will spend much of our day talking to colleagues, customers, business partners and suppliers.

5 ways to improve your 'About Me' page

(#1: remember it's not really about you)

Here's what real brands can learn from fake news

Learn about 4 key lessons from their approach.