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The Threekey Blog

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Professional advisors asked us: how can I reach customers and prospects post-COVID?

It’s a received wisdom that the COVID-19 pandemic will have many impacts most of which have not even begun to emerge.

Marketing Digital
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Subtle selling

Nobody likes being sold to. For both consumers and businesses, a sales call or promotion may be badly timed and unwarranted, creating an obstacle rather than a sales opportunity.

Marketing
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How loyal are your customers?

Are you looking for ideas to increase the flow of new customers? Perhaps you’re also aiming to reduce the churn of existing customers to competitors?

Marketing
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Can author websites compete online with Amazon?

Launching with a direct focus on books in 1994, Amazon pushed rapidly to gain market share. With huge choice, rapid distribution and low costs, they turned the traditional publishing industry upside down.

Marketing
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5 considerations to create compelling video content

To maximise your chances of hitting the mark, and getting hits on your video, we have compiled 5 top tips for creating compelling video content – from pre-production to online distribution.

Marketing Video
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The ultimate 2018 guide to getting views on content (part 1)

You poured your heart and soul into a 1500 word diatribe on the relative benefits of one product versus another the week before, and now you’re eagerly logging into Google Analytics, expecting to see a torrent of new visitors.

Marketing Blogging
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The ultimate 2018 guide to getting views on content (part 2)

Our Ultimate 2018 Guide to driving traffic to your blog posts, videos, infographics and more.

Marketing Blogging
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The ultimate 2018 guide to getting views on content (part 3)

Our Ultimate 2018 Guide to driving traffic to your blog posts, videos, infographics and more.

Marketing Blogging
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Content Design & Implementation

Using analytics & resesarch, content design ensures that your content meets users needs.

Marketing
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Start Storyboarding Successfully

The magic five P’s of success are repeated as follows: Proper planning prevents poor performance.

Marketing
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9 best practice tips for PPC copywriting

Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3 paid ads on the search results page.

SEO Marketing
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Professional Advisers Post Covid Marketing Planning Survey

During the first Covid-19 UK lockdown, Threekey undertook a qualitative survey of a broad range of professional advice firms on their post-Covid plans for marketing and business development.

Marketing
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Retail digital showcasing

Selling prestige services and products to discerning clients needs careful consideration.

Marketing
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Insurance Brokers and Social Marketing

Insurance broker usage of social marketing has significantly increased over the past year – the Covid effect maybe?

Social Media Marketing
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11 things that will change content marketing in the next 11 months

An overview of our predictions for 2018

Marketing Video
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Keep it simple, stupid: how to make sure your brand's voice is understood

Most professional jobs are primarily about communication. Email, instant message or face-to-face, most of us will spend much of our day talking to colleagues, customers, business partners and suppliers.

Marketing
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5 ways to improve your 'About Me' page

(#1: remember it's not really about you)

Marketing
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Here's what real brands can learn from fake news

Learn about 4 key lessons from their approach.

Marketing
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