RT-ABC

creating A LIBRARY OF VIDEO CONTENT AND SUPPORTING ON BRAND DESIGN

Dr Richard Shaffer is a Clinical Oncologist with a particular interest in treating benign conditions with radiotherapy.

Having previously spent 10 years as an NHS Consultant treating brain tumours, skin cancer, prostate cancer and bladder cancer, Richard’s current focus as a private practitioner is on spreading awareness of radiotherapy as a treatment for benign conditions.

As part of this focus, Richard asked Threekey to create a series of videos (28 in total) covering the use of radiotherapy for benign conditions as part of his online course.

Through close liaison with Richard, who provided the scripts, Threekey created the storyboards, planned and executed the shoot at London’s Tower Bridge studios, and edited them into the final product.

Richard also required support on creating a brand to sell and deliver the videos — here, Threekey was able to provide assistance with naming and logo design, including style and colour.

We’re delighted Richard was pleased with the final, delivered videos:

“I would like to say a massive thank you for the work that you (all of you) have put into this project. I’ve felt in such safe hands throughout and I think that we have produced a great product. It feels amazing to have got to this point and I’m hyper-excited to launch it next week.”